For Mizuno, we built a game-changing custom fitting system from the ground up.
The Mizuno Performance Fitting System uses data from a player's golf swing and a proprietary algorithm to build their ideal custom club set. I worked with mechanical engineers, sales experts, and software developers to completely redesign the app from its Excel-based MVP. As the sole designer, I crafted an approachable, flexible, and extensible interface for this complex system.
Process
We started by translating spreadsheets of complex equations into a straightforward user interface, then a series of interactive prototype iterations.
We also talked to our users, Mizuno's custom fitting professionals, to understand how the app could improve their sales process and address pain points.
Design
Our goal was to increase daily app usage by making it easy to use on the fitter’s choice of platform and language. I created a flexible design that would work well across Windows, Mac, iPad, and iPhone platforms and English, French, and German languages. It also needed to look great whether displayed on large digital signage in a sporting goods store or on an mobile device during an on-course demo.
The app needed to accommodate a constantly evolving feature set to stay ahead of the competition and expand quickly as product lines changed and new sales regions opened up. I built a robust design system to ensure the app could adapt gracefully to any platform, device, or language. I created detailed specifications so the visual and technical requirements could be met by both our internal and external development teams, who were working concurrently.
From the Fitters
"When we came out with the app, I thought we'd have maybe six months, a year before the other guys caught up with us. But because we're always adding new features no one else even stands a chance of coming close."
"Thank you for all your hard work on the app. It's how we make our livelihood, and you've made it so easy to use every day.”
"The new app is so simple and fast to use.”
